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This page is dedicated to providing information relevant to the Calculus for a Cause brand including event photos, logos, abbreviations, and typefaces.

Event Photographs

These should be used when an image is needed for promotional or informational materials. More recent photographs are always preferred.

Spring 2019 • SPHS SkillsUSA

Spring 2019 VolunteersMrs. Moonesinghe and Mr. McGough

Fall 2018 • Paradise Elementary

Students receiving tutoring helpOne of our volunteer student tutorsStudents working on their packetStudents working on their packetStudents receiving help from an SPHS math teacherStudents working on their packetStudents enjoying themselves at Calculus for a CauseFall 2018 VolunteersOne of our tutors helping a studentFall 2018 VolunteersA student receiving help from a teacherA student receiving help from Mrs. Moonesinghe

Past Events

Past event volunteersPast event volunteersPacket salesStudents receiving tutoringStudents working on packetsAdministrative staff workingStudent receiving help from a tutorPacket sales

Logos

There are two variations of the Calculus for a Cause logo designed by Jamilah Hah (Class of 2020) that are referred to as the "banner" style and the "badge" style.

The banner style, which is rectangular, is preferred for most instances. When using the banner style logo, the transparent version is generally best.

The badge style should only be used when a circular image is needed (such as for social media icons) or when a "stamp" effect is needed (such as in website footers). The badge style logo is most commonly used with the white circular background.

The most common versions of both logo styles are previewed below. All logo variations can be accessed here.

Calculus for a Cause logo version 2

Abbreviations

Calculus for a Cause may be abbreviated as either "Calc for a Cause" or "C4C", given that its full name is stated initially and the abbreviation is made clear. "Calc for a Cause" is a colloquialism used commonly when speaking and writing. "C4C" should be used more sparingly in circumstances that necessitate small abbreviations and is typically employed in internal documents and communications.


Typefaces

The primary typeface of Calculus for a Cause is Quicksand, which is available for download here. In documents, it is used for body text at 12-point size. On official Calculus for a Cause websites, it is used for headings and small accent text. Where Quicksand is not available, such as certain email clients, Trebuchet MS (which is not an open-source font but is still widely available in web applications) is used.

Official Calculus for a Cause websites utilize Source Sans Pro for body text. It is available here.

Print materials use Bitter for titles and headings. Bitter should always appear in medium (500px) weight. Titles are set in 24-point font whereas headings are set in 14-point font. Download Bitter here.

Consolas in print materials and Source Code Pro in websites are used for code blocks. Access Source Code Pro here. Consolas is not an open-source font but is still widely available in web applications.

Accent text in print materials is set in Cookie. Please note that in order to appear the same size as surrounding body text, Cookie may need to be in a larger font size. To download Cookie, click here.

If simulated handwriting is required, Cookie is used for cursive and Caveat is used for manuscript. Click here to download Caveat.

A sample document with typefaces and formatting already set up is available upon request. Body text should be aligned in the "justified" style where both margins are vertical (not ragged) lines.


Branding

The Calculus for a Cause brand centers around a modern minimalist theme. It is dominated by a white marble texture seen throughout Calculus for a Cause websites. The brand's color palette is based off of a grayscale color collection. Black and white are most prevalent with grays forming two accent colors — #e2ded9 and #302f34. The brand palette is previewed below with the relevant hex codes.

#ffffff white
#000000 black
#e2ded9 light gray
#302f34 dark gray
Marble texture